• Jason Chandler

The Importance Of Graphic Design In Marketing Your Business

March 28, 2019, by Celeste Zosimo

Want your business to stand out from your competitors? Add graphic design on your marketing strategies. The right marketing tools can boost your engagement and sales but with the addition of strong graphic design, you’re on your way to long-term success.

Elevate Your Marketing Strategy

Some people may think that graphic design is just the cherry on top, but it’s more than that. You’d be surprised at how powerful graphic design is when paired with the right marketing strategy. The written word has persuasive powers, but graphic design gives out a feeling of connection to a brand—not convinced? Think of the golden arches.

Graphic design is an excellent way to communicate your business to your target audience. With good graphic design in your marketing strategy, you’ll increase your visibility and brand awareness. It can effectively convert prospects into sales, project credibility and trust, develop company unity that makes employees more productive while taking pride in their work.

Best of all, thoughtfully created graphic design is sure to kill the competition. Nothing will make you stand out from the crowd than a well-executed branding.

Here are 7 ways you can ramp up your marketing with graphic design:

1. Brand Identity

What better way to convey your brand’s vision and identity than a skillfully designed logo? It can communicate all that you are in a way that words just can’t. Your logo is an essential building block of your brand, along with the name and the products or services that you offer.

Your logo is what your audience will remember you by. It will be part of all that you have, your products, your business cards, your website, and everything in between. They may not recall your name easily, but a compelling logo will more likely help them remember you.

2. Website

Creative graphic design can mean the difference between prospects and conversions. A visually appealing website can help give your visitors a reason to become interested enough for them to become customers. A quality design will project high-caliber products or services that people will want to have.

Your website is most probably where your prospects will get a first impression of you. It is the front door to your business as most people will want to check it out before purchasing. In this case, making a good first impression has never been more important to a business.

Placing great graphic design on your website complements the content that you have. Graphic design will enhance your text while helping boost sales. Your website is working for you 24/7 and it pays to have people stay and come back for more.

3. Advertising

Flyers, brochures, and catalogs may seem like the advertising collaterals of the past. But if done right, these traditional forms of advertising are still a very effective form of communicating with your audience. When you go on social media, the adverts are everywhere and we tend to scroll past them. But think about the last time you were given a flyer, you read it first before throwing it away, right?

Also, calling cards, letterheads, posters, newspaper ads, and the likes are still effective in bringing out your brand to your target market. Digital marketing may have overshadowed traditional advertising, but it hasn’t totally replaced it. These platforms need quality graphic design to make it work for your business.

4. Blog

Blogging is a great way to spread brand awareness and increase your visibility. It also provides useful information to your audience which can instill trust and loyalty to your brand. With the right marketing efforts, it can draw potential customers to your site and convert them into sales.

Content is king, but creative graphic design can make your blog more interesting and captivating. Your blog has to get your readers’ attention and adding graphic design can enhance their experience even more. Good graphic design will lead to more shares on social media which in turn will lead to more people learning about you.

5. Social Media

Platforms such as Facebook, Twitter, and Instagram are some of the most commonly used social media networks worldwide. Billions of people get into these every single day and it’s a marketing outlet that you shouldn’t pass up on. You can advertise your brand to your specific target audience that is most cost-effective than other channels.

However, there is a catch. Your competitors are also on social media. How do you make yourself stand out? By using graphic design that will compel people to share your posts and extend your reach.

Nobody wants to share posts that have so-so pictures or graphics, they don’t want them on their timeline either. And with the thousand other businesses trying desperately to get prospects’ attention, quality graphic design will give you a cutting edge.

6. Packaging and Environmental Design

Product packaging is one of the most essential parts of your marketing strategy that can benefit from good graphic design. Your product is what you’re in business for and packaging it could make or break your business. An appealing product package will set you apart from your competitors.

Environmental graphic design such as signage, wall murals, vehicle wraps, retail store interiors, and many others is effective in making yourself known to the public. These will project your image, not only to your target audience but also to those who are still unaware of you. Incorporating good graphic design in these will get people’s attention and get them interested in you.

7. Motion Graphics

As technology improved in recent years, the popularity of animated graphics has increased. It’s now part of our everyday lives that we seldom take notice. You can see them everywhere—trailers, banners, GIFs, promotional videos, tutorials, and so much more.

With the addition of audio, motion graphics can easily grab the attention of your audience. Think of it as an infographic that moves. Easy to follow and engaging motion graphics are the key to getting more people to notice you. Plus, it’s a great way to have them entertained without them noticing that they are being sold to.

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