• Jason Chandler

What is the most accessorized vehicle?

That is a question we have heard over and over. It’s also a question that can have many interpretations. Most likely to be accessorized?

Highest number of cars accessorized? Most parts installed? There are many ways to look at this. Ultimately, we settled on one key question:

Which vehicle models present the biggest opportunity for our industry?

This report represents the first time SEMA has been able to quantify the impact and opportunity that individual car and truck models have on the specialty-equipment market. The SEMA Market Research team developed a new framework to explore the current market and to track

changes as we revisit this topic in the future. We see “opportunity” as a combination of direct industry impact and potential volume.

• Industry Impact: Is this a good platform for modification? Consumer purchase data is used to assess the likelihood of modifying a vehicle

and the types and amount of parts installed.

• Potential Volume: Are there enough of these to matter? Vehicles in operation and new vehicle sales projections provide a sense of scope.

These data points are combined into an algorithm that allows us to rank each vehicle model on their potential opportunity for businesses in

the specialty parts industry.

The light vehicle landscape is ever changing. Our industry has always shown the ability to both lead and adapt to change. Right now, the

industry is largely focused on a few key models. Without opening the report, you can probably guess many of the top 10 opportunity vehicles.

But the industry is also incredibly broad in the types of products available and these products can appeal to drivers of almost any car or truck.

Judging by our history of innovation, the changing landscape may be the catalyst to even more opportunities for the industry

Classic cars are an important part of the specialty-equipment

industry. Older cars represent only a small fraction of the

vehicle fleet. But, classic car accessorizers tend to be highly

enthusiast and do a lot to their vehicles.

There’s not a lot of data or information about classic cars, so

we are presenting a list of the classic models both the industry

and consumers are talking about.

As time goes by, the number of these vehicles gets smaller and

smaller, which lowers the overall opportunity. Nevertheless,

owners continue to spend a lot of money and a lot of effort

restoring or modifying classics. Although not high volume,

expect these vehicles to continue to be a specialized and niche

market for our industry.

Popularly Accessorized Classic Car Models

Sports/Muscle Cars

Ford Mustang

Chevrolet Camaro/Pontiac Firebird

Chevrolet Chevelle

Chevrolet Nova

Chevrolet Impala

Chevrolet Corvette

Dodge Charger


VW Beetle

Chevrolet El Camino


Ford F-100

Chevrolet C/K (10 and 1500)

Hot Rods

Chevrolet Bel Air

Ford Hot Rods (Model T, A or B)/Ford Tudor/Coupe

Chevrolet Standard/Street Rod

Courtesy 2017 & 2018 SEMA US Market Data; SEMA Select Committee Leadership

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